Our new identity
Since 1972, Pardes has created Jewish learning that is rigorous, open, personal, and alive. Our refreshed brand identity reflects both our roots and our future.
The Art of Jewish Learning reflects our belief that Torah study is both rigorous and creative, personal, and communal. More than a tagline, it captures our vision of learning as an art – one that can be cultivated over a lifetime and shared across generations.
It is both what we teach and what we strive to embody.
The art of Pardes
The imagery we use to represent Pardes comes from the people, creativity, and history that make Pardes unique.
From the archives
For decades, Pardes posters and program artwork have been bold, colorful, and distinctive. We’ve brought that creative legacy into our new brand.
Made by our students
Original artwork and photography created by members of the Pardes community, reflecting learning through creative expression.
Life at Pardes
Real moments of learning, debate, travel, and connection – from the Beit Midrash to communities around the globe.
Our new logo
Our new logo builds on the traditional Pardes pomegranate while adding layers of meaning.
In Jewish learning, there is no one “correct” interpretation of even the simplest text, just like there is no one right interpretation of a work of art. The same source can be understood on multiple levels and appreciated from different perspectives.
Our new pomegranate is visually simple. At its center, however, are four seeds, representing both the four individuals who entered the Pardes in the Talmudic story and had wholly different experiences, and the four dimensions of Torah interpretation – literal, hinted, interpretive, and hidden.
The same Pardes, renewed
While our look and language evolve, our mission remains the same: creating transformative, nuanced Jewish learning that is open to all.
For our partners
Our visual identity is an extension of our mission. Whether you’re creating an event invitation, promoting a partnership, or telling the Pardes story, these resources will help you represent Pardes consistently.
Questions about logo usage or partnership materials?
Contact marketing@pardes.org.il
